Etsy is one of the best platforms to sell creative products. So the product quality should be higher. As a business person, you should be able to make quality products as well as effective marketing techniques.
Even if you are making the best products but still not growing the business? Don’t stress; this blog is for you. The most important thing you should do is reach to the targeting buyers in a very impressive way. By doing perfect SEO you will get success in a very short time. For this all you have to know about the best SEO tools.
I will give you a very quick and effective review on my experience with these tools. You can read this and can choose the best one as per your needs.
How to get sales on Etsy?
Even though Etsy is an online business platform, it has several differences from others like Amazon and eBay. First of all, Etsy only focuses on creative or crafted products, Canva templates and unique items. Also, it doesn’t allow branded products. It majorly promotes smaller businesses of creative individuals.
To boost sales on Etsy, you should provide excellent customer service, on-time delivery, and sales tracking, as well as evaluate their feedback. A consistent rating will help you to get star seller tags and will increase sales. Finally, the most effective and most important factor in boosting sales is the optimization of your brand name, product, and description. This can increase the sales more than you think. To do this, you should first learn about the algorithm.
How does Etsy’s search algorithm work?
There are several factors that influence Etsy’s search algorithm in order to which listings appear in search results. These factors typically include:
- Relevance: The listings should match a user’s search based on how well the product’s title, tags, and descriptions match the search terms.
- Recency: To encourage fresh content, recently updated or added listings may get a temporary boost in visibility.
- Customer and Market Engagement: The brands with high customer and marketing engagements, like higher click-through rates, favorites, and sales, tend to rank higher that, indicating popularity and customer satisfaction.
- Quality and Completeness: The image of product listings with high-quality, detailed descriptions and complete seller profiles are favored more.
- SEO Optimization: One of the most important factors is effective use of relevant keywords in titles, tags, and descriptions, which improves a listing’s visibility in search results
Improving your Etsy SEO
To improve your SEO on Etsy, start by doing keyword research. This will help you to identify relevant search terms and most used searching word by your target audiences. Strategically you can use these keywords on your titles by adding more attractive words.You should place the primary keywords at the beginning.
After that, give detailed and engaging product descriptions that naturally include your keywords. Remember to highlight key features, benefits, and customization options that will grab the attention of buyers. Choose tags that mirror your keywords and accurately describe your product, helping to improve visibility in Etsy’s search results. All the keywords, descriptions, and titles should blend in a very natural way. Ensure your shop name, banner, and about section reflect your brand and include relevant keywords where appropriate. You can also encourage customer engagement through reviews, favorites, and social sharing, as these interactions can positively impact your search rankings on Etsy.
How to choose the Etsy SEO tool?
By using an effective SEO tool, you can optimize Etsy to make more sales. If you are selecting an SEO tool, you should consider all the features, price, and overall benefits you get. You can check the reviews and analyze them. You can also ask for feedback from already users of that particular tool. You can get free SEO tools and paid ones.
Top Etsy SEO Tools and Features
Best Free SEO Tools
I can give you certain recommendations and reviews about the SEO tools used. If you are a beginner and looking for free options, you can select one from it.
Keyword Tool Dominator
Features and Characteristics
This free tool is very user-friendly for finding effective keywords. It helps to generate keyword suggestions for the buyers. The keywords will be based on actual search data from various marketplaces, including Etsy. The tool also gives insights into long-tail keywords and search trends.
Benefits
It is much easier to identify the high-performing keywords. In my beginning stage, this tool helped me a lot to boost my listings’ visibility and search rankings. After using this tool, there was a noticable increase in organic traffic and sales of my product at the time. As we know, the trends change day by day; the tool also keeps me updated on trending keywords, helping me stay competitive.
Drawback
One downside is it has a limit to use. If you are not a subscriber of it, you will get only limited usage. While using, the interface of this tool is easy to use, but lacks detailed analytics. Sometimes, the keyword suggestions were too generic and needed further refinement.
Google keyword planner
Features and Characteristics
Google Keyword Planner is a famous SEO tool that helps users find out and research keywords for their content, including Etsy listings. It can give you detailed data on search volume, competition, and trends. The tool generates keyword ideas based on product categories and competitor websites.
Benefits
This enabled me to find high-traffic, low-competition keywords, improving my listings’ searchability to the first SEO tool. The historical data and forecast data shown in the tool helped me make informed decisions. It’s very free to use, even for small and beginner businesspeople.
Drawback
The tool can confuse beginners. One of the things is, it will ask Google Ads account to access, which may also be difficult to login. The keyword suggestions are not specifically tailored for Etsy, and the competition metric may not correlate with Etsy’s marketplace.
MerchTitan
Features and Characteristics
If you are confused about optimizing the product listings, this will be a lifesaver. It also offers keyword research, listing optimization, and market analysis. Additionally, this tool provides insights into keyword and listing performance, along with competitor analysis.
Benefits
It significantly improved the shop’s visibility and rankings. It also helped me understand my market position and the main competitors.
Drawbacks
Sometimes, the tool gives you outdated or irrelevant data about the competitors. This can be misleading sometimes.
Etsy Marketplace Insights
Features and Characteristics
If you are looking for in-depth data on market trends, keyword performance, and competitor analysis, this tool will be apt for you. Also, it offers keyword research, trend analysis, and listing optimization tips. The tool provides detailed reports on keyword popularity and performance.
Benefits
For me, this helped really well for all the listings effectively and also increased the visibility. The main highlight is it gives insights into seasonal trends that were valuable for planning inventory and marketing strategies.
Cons
After the free trial, the tool can be expensive, which will limit accessibility for smaller sellers. Sometimes, the keyword data lacked specificity and required further refinement.
Best Keyword Tools
Marmalead
Features and Characteristics
Marmalead is one of the specialized SEO tools for Etsy. The main highlight is that it helps sellers find high-performing keywords. It will give you accurate insights into keyword search volume, competition, and trends. The tool also has features like listing grades and suggestions to improve your Etsy SEO as an add on.
Benefits
By using the tool, I was able to optimize my listings with effective keywords for sometime and also reached so many buyers. The detailed insights provided particularly for description and tags.
Drawbacks
One main drawback of Marmalead is its cost, which can be high for small sellers. Other than this, the interface has too much information, which is very overwhelming for the users.
EtsyRank
Features and Characteristics
EtsyRank is an SEO tool that provides keyword research, listing audits, and competitor analysis. It helps sellers find the best keywords for their listings and tracks their performance over time. The tool also offers actionable tips to improve SEO and visibility.
Benefits
EtsyRank helped me identify high-traffic keywords and improve my listings’ search rankings. The listing audits and competitor analysis provided valuable insights into my shop’s performance. The actionable tips were easy to implement and led to noticeable improvements.
Drawbacks
A downside of EtsyRank is that some features are limited in the free version. I also find certain issues, like the data, can sometimes be inconsistent, requiring manual verification.
Seller.Tools
Features and Characteristics
This is a very good tool for keyword research. It provides various features like detailed insights into keyword performance, search trends, and competitor strategies. The tool also includes features for managing and optimizing multiple listings.
Benefits
Using Seller.Tools: I optimized my listings with high-performing keywords, leading to increased traffic and sales. The market analysis and competitor insights helped me stay competitive. The ability to manage multiple listings efficiently was a significant advantage.
Drawbacks
This also has a very high cost to subscribe. The interface of the tool is very rich with so many features and I personally felt that it may be confusing sometimes. Some features require a learning curve to maximize their potential.
Keyword tool.IO
Features and Characteristics
Keyword tool.IO is an SEO tool that generates keyword suggestions based on search data from various platforms, including Etsy. The tool help you by giving keyword ideas, search volume, and trends. Compared to other tools, very easy to handle.
Benefits
Keyword Tool.IO helped me find relevant keywords that improved my listings’ searchability. The wide range of suggestions allowed me to diversify my keyword strategy. The tool’s simplicity and ease of use were major benefits.
Drawbacks
A drawback is that the free version offers limited features and search results. The keyword data can sometimes be too broad or not specific to Etsy. The tool lacks detailed analytics and competitor insights.
Ahrefs
Features and Characteristics
It is one of the most famous tools that provide features like keyword research, backlink analysis, and competitor insights. It provides detailed data on keyword performance, search trends, and website traffic. The tool is widely used for its in-depth analytics and robust features.
Benefits
Using Ahrefs, I gained valuable insights into keyword performance and competitor strategies, improving the visibility of my Etsy listings. The detailed analytics helped me make data-driven decisions. The tool’s comprehensive features allowed me to optimize my SEO strategy effectively.
Drawbacks
Ahrefs can be expensive, making it less accessible for small sellers. I felt that some features are not directly applicable to Etsy.
Best Market Research SEO Tools
Sell The Trend
Features and Characteristics
Etsy sellers are always looking for keywords that are trending. This tool can accurately provides uou detailed database of product trends, keyword suggestions, and market insights.
Benefits
Using Sell The Trend, I was able to identify trending products and keywords, which helped boost my shop’s visibility and sales. The market insight and ability of tracking the competitors is perfect.
Drawbacks
The main issue is the cost. The cost of a subscription is not affordable for beginners and small businesses. It gives data in every detail. So, the vast amount of data can be overwhelming, especially for beginners.
Helium 10
Features and Characteristics
This tool can be used for several purposes: searching the perfect keywords, product research, and listing the optimization. If you are looking for detailed insights into keyword performance, market trends, and competitor analysis, go for it.
Benefits
After the business is established, the growth of graph becomes constant for a long period. At this time, Helium 10 helped me optimize my listings with high-performing keywords, leading to increased traffic and sales.
Drawbacks
As with many SEO tool drawbacks, it also has high-cost subscriptions and rich information that confuses the users.
Jungle Scout
Features and Characteristics
It is widely used in keyword research, particularly among Amazon sellers. But it can also be useful for Etsy sellers. The tool offers features like market analysis, keyword tracking, and competitor insights.
Benefits
The tool helped me to find out detailed data about my users and to understand the market dynamics. It helped me to refine my strategies.
Drawbacks
The tool is primarily tailored for Amazon. So some features may not be directly applicable to Etsy. The tool also requires a subscription for full access, limiting the usability of the free version.
Etsy Spy
Features and Characteristics
If you are searching for a tool that is designed for Etsy sellers, go for etsy spy. It focuses on competitor analysis and keyword research only for the etsy platform. Additionally, it provides information about the competitors, keyword performance, and market trends.
Benefits
If you want to increase the reach of your product by learning about the mistakes in SEO optimization, you can use this tool. The insights into best-selling products and market trends were particularly useful for product planning and optimization. The tool’s simplicity and focus on Etsy-specific data ensured relevant and actionable information.
Drawbacks
The main drawback of Etsy Spy is its limited feature set compared to more comprehensive SEO tools. It can also be pricey for the features offered. Additionally, the keyword data sometimes lacked depth, requiring further research to find the most effective terms.
The Best SEO Tool for Etsy
In my experience of using all these tools at different stages of my product selling, my personal favorite is EtsyRank. It is very useful, and features are available without any cost. It offers different features like keyword research, listing audits, and competitor analysis, providing valuable insights and actionable tips that greatly improved my shop’s performance. If you are new in this field, this will be my top recommendation.
Sometimes, I prefer SEO tools for keyword search only. At that time, it mostly used Marmalead. It has proved to be the most effective, offering detailed insights into keyword search volume, competition, and trends. It literally helped to increase my sales.
When looking for a cost-effective tool with all features, Sell The Trend stood out. With very budget friendly subscription plans, it provides product research, keyword suggestions, market insights, and competitor tracking at a reasonable price. Also the features are very easy to use and access.